Executive Coaching

I can't teach you how to build a better product, but I can help you be better at building it.

Not Therapy

You're not looking for a therapist. You're looking for a consigliere. A thought partner. A tactician.

Someone who can offer real counsel on how to better operate within the specific, high-stakes challenges of running your business. Someone who understands what's on the line when you get it wrong, and who can deliver concrete skills with tangible results.

Therapy and coaching serve distinct professional functions:

Therapy is a clinical service focused on the diagnosis and treatment of mental health conditions and long-standing emotional or psychological concerns.

Coaching, by contrast, is non-clinical and forward-oriented. It centers on present and future outcomes, performance optimization, relational effectiveness, and goal execution.

For many high-net-worth individuals and professionals, coaching provides a structured, performance-driven framework for advancement without entering a therapeutic context.

What We Work On

You're already good at what you do. The problem is everything that gets in the way of doing it well:

Managing big personalities. The fragile egos, the political minefields, the colleague or partner who derails every room they walk into. Learning how to navigate interpersonal dynamics without losing your mind or your leverage.

Triaging priorities. When everything is urgent and nothing can wait, figuring out how to cut through the noise and get to the signal for what truly matters to your business's heartbeat. Getting ruthless about where your time and energy go.

Stress and anger. The slow burn that turns into snapping at your team, or the constant tension you've just accepted as normal. Neither is sustainable.

Clarifying brand and mission. When you've been heads-down building for so long that you've lost sight of what you're building and why. Getting back to clarity.

Work/life boundaries. Not in the "put your phone away at dinner" sense; the deeper stuff: where does your work end and your identity begin? How do you stop carrying the weight of the company into every other part of your life?

How This Is Different Than Therapy

I spent over fifteen years in the entertainment industry before becoming a therapist. I've worked with executives, founders, public figures, and creatives whose careers move fast and whose decisions carry real consequences.

I'm not going to give you a worksheet or ask you to journal about your feelings.

What I will do is be direct with you, challenge the patterns that aren't serving you, and help you build a toolkit for the specific situations you're dealing with: the board or VC meeting that goes sideways, the co-founder relationship that's fraying, the anger and anxiety that's leaking into your personal life.

We're laser-focused and strategic. You come in, we get to it, and you leave with something you can actually use.

Who This Is For

You're running a company, leading a team, or building something with your name on it. Your schedule is packed, time is literally money, and your decisions affect other people's livelihoods. You're expected to create a high-performance culture, solve complex problems and boost profitability.

You've begun to realize that being great at the product doesn't automatically make you great at managing everything that comes with it. You're struggling with the weight of overwhelming responsibility, high expectations, and isolation of being the tip of the pyramid.

Getting Started

Executive coaching is available in person at my Hermosa Beach office in the South Bay area of Los Angeles; at locations of your choice (such as home or office) in a concierge capacity; and via secure telehealth throughout California, including greater Los Angeles, San Francisco, San Diego, and Sacramento. Sessions are structured, goal-oriented, and scheduled around your availability.

If this sounds like what you're looking for, let's talk.

Your Therapist

Alex Douglas, LCSW 127148

Licensed Clinical Social Worker in Hermosa Beach, California. In-person, concierge, and telehealth sessions across California. 15+ years in entertainment before becoming a therapist. EMDRIA-approved EMDR training. LGBTQIA+ affirmative.

About Alex Get in Touch

Frequently Asked Questions

Executive coaching is goal-oriented and focused on professional performance: managing relationships, stress, decision-making, and leadership challenges. It's strategic rather than clinical. That said, if deeper emotional work becomes relevant, Alex Douglas, LCSW can incorporate that too.

No. Some clients come to Alex Douglas for a specific challenge and wrap up in a few sessions. Others find ongoing value and continue long-term. He works with each client to figure out what makes sense for their situation.

Yes. Executive coaching and therapy serve different functions. Many clients work with a therapist for personal issues and use coaching for the professional side. Alex Douglas's coaching won't step on existing therapeutic work. It's a different conversation entirely.

Completely. Alex Douglas Therapy is a private-pay practice with no insurance involvement. No employer, no board, no third party has access to anything discussed in sessions.

You Don't Need to Be Fixed. You Need to Be Sharper.

If you're looking for strategic support that actually fits how you operate, let's talk.

Request a Consultation